“A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is.” Scott Cook

“Marketing is no longer about the stuff that you make, but about the stories you tell.”  Seth Godin

Building a Consumer Experience

Experiential marketing is increasingly becoming a popular way for organisations to connect on a more personal level with their target market. Whilst traditional forms of advertising such as print, television, radio, billboards and so on are effective ways of communicating a brand, it has been found that the response to experiential marketing has also been very positive. Experiential marketing is an approach that engages consumers through as many senses as possible. Allowing both brand and consumer to interact on a more personal, human level.

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Have you Thought About your Marketing Strategies for 2015?

Its that time of the year again – Christmas. With all the Christmas drinks, barbeques, work lunches, dinners, family gatherings, holidays and preparation for the big day, it is a busy time of year. With all these distractions, it is easy to take your work hat off and enjoy the festivities. But have you thought about your business strategies for 2015? An annual marketing strategy will generally commence in January and conclude in December.

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“A goal without a plan is just a wish.”  Antoine de Saint-Exupéry

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