SEO & SEM

Confused about all these terms that get bandied around in the online marketing arena? Here’s a quick handy guide for you.

SEO = Search Engine Optimisation.

What is it? SEO is the process of making sure your website or webpage shows up in a search engine’s natural or organic (un-paid) search results. For example if you type in some keywords related to your business into Google… how far down the list, or pages do you show up?

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Infographics

Infographics are a fantastic marketing tool and content strategy due to their visual appeal. If you are looking to communicate some facts, data, or information to your target audience but want to engage your audience with more than just numbers on a page, perhaps an infographic would suit your needs. They provide a way to present complex information quickly and clearly…. They do say a picture is worth a 1000 words!

One of our valued clients Rainbow Building Solutions recently contracted us to create an End of Financial Year infographic highlighting the year they had had, and how many materials they had used.  This then became a tool for them to use in their e-newsletter, facebook and instagram profiles and was a fun way to demonstrate their success and engage with their customers.

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Brand Strategy

Most small-to-medium business owners are juggling numerous tasks, and are time poor. As such we often see people applying an ad-hoc approach to their marketing activity, and therefore not seeing the results they would like. Marketing is central to any business and it is important to analyse your objectives, budget, branding, target market and competitors before making any decisions.

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