Brand Strategy

Most small-to-medium business owners are juggling numerous tasks, and are time poor. As such we often see people applying an ad-hoc approach to their marketing activity, and therefore not seeing the results they would like. Marketing is central to any business and it is important to analyse your objectives, budget, branding, target market and competitors before making any decisions.

When it comes to areas of business such as accounting and legal, most of us engage the help of specialist professionals to guide us through these tasks. With marketing being core to the foundation and success of your business it makes sense to also put your trust in professionals.

At Gloo we partner with your business, starting at the beginning to get a full understanding of your brand values, culture, and auditing your current activity. By going through a marketing workshop with us, we can then lay a foundation for any future strategy. Rather than responding to an opportunity or need as it arises, we can look at the best allocation of your budget for maximum impact. We can also prioritise which projects to focus on that will most align with your goals and target audience. Even if your business is small and your budget is limited it is still important to determine how to get the most value for your spend.

If you would like to know more about our marketing strategy workshops, and would like help devising a plan for your brand then please drop us a line. We’d love to have a chat with you over a cup of coffee and hear about your business.

Call us on 03 6231 3723 or email raz@glooadvertising.com.au.