Juggling a small business within a competitive local market, and trying to work in time to plan your 2016 marketing and advertising calendar can make it hard to catch a break. It is important to take some time out of your hectic day-to-day schedule and really nut-out a plan based on the most effective practices to benefit your business and your consumers.Read More›
It’s that time of the year again, the time where you have a dramatic realisation that you failed your New Years’ resolution promise to yourself, and then proceed to fill it with hope for the new year to choose a more ’realistic’ solution… or so you tell yourself. So this year I am proposing you try something different, start by reading the following digital marketing trends that are set to change everything in 2016 and promise yourself a New Years’ resolution will benefit your online brand, and help build a lasting foundation in the digital marketing world.Read More›
If you haven’t heard of a TED talk, you need to jump on google right now. Watching a Ted Talk is a peculiar thing, each talk has the ability make you feel as though you can conquer the world now that you have an extra 20 minutes of gained knowledge on an everyday topic.Read More›
Experiential marketing is increasingly becoming a popular way for organisations to connect on a more personal level with their target market. Whilst traditional forms of advertising such as print, television, radio, billboards and so on are effective ways of communicating a brand, it has been found that the response to experiential marketing has also been very positive. Experiential marketing is an approach that engages consumers through as many senses as possible. Allowing both brand and consumer to interact on a more personal, human level.Read More›
Its that time of the year again – Christmas. With all the Christmas drinks, barbeques, work lunches, dinners, family gatherings, holidays and preparation for the big day, it is a busy time of year. With all these distractions, it is easy to take your work hat off and enjoy the festivities. But have you thought about your business strategies for 2015? An annual marketing strategy will generally commence in January and conclude in December.Read More›
Someone once said that a business without a marketing strategy is like a traveller without an itinerary. If you don’t know where you’re going it’s going to be difficult to get there. You may eventually arrive but maybe not at a destination profitable for your business.Read More›
Is desire driven through needs, wants or both? How can your product or service help satisfy your target market? These are important questions to ask when understanding how to reach your consumers in a way that is meaningful to them whether that be on an emotional or practical level.Read More›
Confused about all these terms that get bandied around in the online marketing arena? Here’s a quick handy guide for you.
SEO = Search Engine Optimisation.
What is it? SEO is the process of making sure your website or webpage shows up in a search engine’s natural or organic (un-paid) search results. For example if you type in some keywords related to your business into Google… how far down the list, or pages do you show up?Read More›
Most small-to-medium business owners are juggling numerous tasks, and are time poor. As such we often see people applying an ad-hoc approach to their marketing activity, and therefore not seeing the results they would like. Marketing is central to any business and it is important to analyse your objectives, budget, branding, target market and competitors before making any decisions.Read More›