Building a Consumer Experience

Experiential marketing is increasingly becoming a popular way for organisations to connect on a more personal level with their target market. Whilst traditional forms of advertising such as print, television, radio, billboards and so on are effective ways of communicating a brand, it has been found that the response to experiential marketing has also been very positive. Experiential marketing is an approach that engages consumers through as many senses as possible. Allowing both brand and consumer to interact on a more personal, human level.

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Have you Thought About your Marketing Strategies for 2015?

Its that time of the year again – Christmas. With all the Christmas drinks, barbeques, work lunches, dinners, family gatherings, holidays and preparation for the big day, it is a busy time of year. With all these distractions, it is easy to take your work hat off and enjoy the festivities. But have you thought about your business strategies for 2015? An annual marketing strategy will generally commence in January and conclude in December.

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Confused about all these terms that get bandied around in the online marketing arena? Here’s a quick handy guide for you.

SEO = Search Engine Optimisation.

What is it? SEO is the process of making sure your website or webpage shows up in a search engine’s natural or organic (un-paid) search results. For example if you type in some keywords related to your business into Google… how far down the list, or pages do you show up?

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Brand Strategy

Most small-to-medium business owners are juggling numerous tasks, and are time poor. As such we often see people applying an ad-hoc approach to their marketing activity, and therefore not seeing the results they would like. Marketing is central to any business and it is important to analyse your objectives, budget, branding, target market and competitors before making any decisions.

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