Is Your Website Built With Both Desktops And Mobile Devices In Mind?
Smart phones and tablets are increasingly becoming the platform of choice for those browsing the Internet. Every day Australians are using their mobile devices to do more online. Bigger screens, and faster connections are allowing users to check their social media, browse shopping sites, compare local businesses, book services and do pretty much anything that was once solely the domain of the desktop computer. Its clear, internet users are going mobile.
Recent statistics from Our Mobile Planet shows that over 65% of all Australians now own a smart phone. Furthermore, 90% of all smart phones users are regularly browsing the Internet on their device. Perhaps most importantly though, 52% of Australian smart phone users searching online visited the website of a local business or service.
So how does a business ensure that its users are getting the same experience when they visit their website on a mobile device?
Traditionally this problem was resolved by building both a desktop and a mobile version of your site, or even a dedicated app. However for many this extra cost, of essentially developing two separate sites, was a luxury that wasn’t worth investing in yet.
Enter responsive web design – the solution to the mobile device and their ever-changing screen sizes. Originally coined by Ethan Marcotte, an American web developer, responsive web design has become the dominant trend for creating a seamless online presence across all platforms. Essentially a responsive design is one that is constructed so that content, imagery and structure maintains its integrity when scaled at any size. In fact you can try it with our site, just grab the edge of your browser, adjust and watch how the content adapts to fit the changing size. Pretty cool, huh?
But its not just limited to design benefits. Google has also recently expressed that a responsive site will also give you a better SEO result. For one, having a single site that works at multiple screen sizes, as oppose to mobile and desktop site, means less work for Google’s bots, which index and organise all of your sites information. Secondly, Google is keen to encourage sites that are easy for users, to share engage and interact with. Frustrated users finding it difficult to navigate your desktop designed site, on their mobile device, will likely go somewhere else. Higher bounce rates are not only bad for your business but bad for Google as well. There’s no doubt Google will eventually take stock and you’re ranking will be penalised accordingly.
Responsive design is fast becoming an essential criteria for all new websites. Despite many being aware of the growing trend towards mobile browsing, the take up rate has been relatively slow. You can still see plenty of examples across the web of sites that are difficult to operate on mobile devices, making investment in responsive design an excellent way to gain and edge over your competitors.
If you’re interested in constructing a new, responsive website, get in touch, Gloo can help.