“A brand is no longer what we tell the consumer it is, it is what consumers tell each other it is.” Scott Cook

“Marketing is no longer about the stuff that you make, but about the stories you tell.”  Seth Godin

Building a Consumer Experience

Experiential marketing is increasingly becoming a popular way for organisations to connect on a more personal level with their target market. Whilst traditional forms of advertising such as print, television, radio, billboards and so on are effective ways of communicating a brand, it has been found that the response to experiential marketing has also been very positive. Experiential marketing is an approach that engages consumers through as many senses as possible. Allowing both brand and consumer to interact on a more personal, human level.

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Have you Thought About your Marketing Strategies for 2015?

Its that time of the year again – Christmas. With all the Christmas drinks, barbeques, work lunches, dinners, family gatherings, holidays and preparation for the big day, it is a busy time of year. With all these distractions, it is easy to take your work hat off and enjoy the festivities. But have you thought about your business strategies for 2015? An annual marketing strategy will generally commence in January and conclude in December.

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“A goal without a plan is just a wish.”  Antoine de Saint-Exupéry

“If you think you’re too small to have an impact, try going to bed with a mosquito”  Anita Roddick

Creative thinking inspires ideas. Ideas inspire change.” Barbara Januszkiewicz

Is Your Website Built With Both Desktops And Mobile Devices In Mind?

Smart phones and tablets are increasingly becoming the platform of choice for those browsing the Internet. Every day Australians are using their mobile devices to do more online. Bigger screens, and faster connections are allowing users to check their social media, browse shopping sites, compare local businesses, book services and do pretty much anything that was once solely the domain of the desktop computer. Its clear, internet users are going mobile.

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“The best way to have a good idea is to have a lot of ideas.” Linus Pauling

The Top 5 Reasons to Hire an Advertising Agency

If you are a small business owner, or run a medium-sized organisation, you will come to a point when you are weighing up whether to hire an agency to assist with your marketing, branding and advertising needs. This decision will have you wondering if you can just keep it in house, and save yourself money, or will hiring an external agency be worth the investment. Here we round up our top 5 reasons why hiring an agency is a good idea:

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Rebranding

Your brand is arguably one of the most important facets of your marketing strategy that needs to be considered. It is the gateway by which customers connect with your business or service and can incorporate a mix of name, logo, design, or symbol. It is important that your brand reflects your product or service and that it successfully identifies a solution to a particular need of your target market.

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“Work? It’s just serious play.” Saul Bass

“A brand is a story that is always being told.” Scott Bedbury

SEO & SEM

Confused about all these terms that get bandied around in the online marketing arena? Here’s a quick handy guide for you.

SEO = Search Engine Optimisation.

What is it? SEO is the process of making sure your website or webpage shows up in a search engine’s natural or organic (un-paid) search results. For example if you type in some keywords related to your business into Google… how far down the list, or pages do you show up?

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Infographics

Infographics are a fantastic marketing tool and content strategy due to their visual appeal. If you are looking to communicate some facts, data, or information to your target audience but want to engage your audience with more than just numbers on a page, perhaps an infographic would suit your needs. They provide a way to present complex information quickly and clearly…. They do say a picture is worth a 1000 words!

One of our valued clients Rainbow Building Solutions recently contracted us to create an End of Financial Year infographic highlighting the year they had had, and how many materials they had used.  This then became a tool for them to use in their e-newsletter, facebook and instagram profiles and was a fun way to demonstrate their success and engage with their customers.

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Brand Strategy

Most small-to-medium business owners are juggling numerous tasks, and are time poor. As such we often see people applying an ad-hoc approach to their marketing activity, and therefore not seeing the results they would like. Marketing is central to any business and it is important to analyse your objectives, budget, branding, target market and competitors before making any decisions.

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