Social Media Strategy

It is no secret that social media has changed the landscape of the way we interact and engage with each other, and in turn with our target audience. With over a billion active users on Facebook, over 200 million users on Instagram, and over 300 million users on LinkedIn it is important that your business has a social media strategy that looks at how to maximise your reach and engagement.

The allure of using social media as part of your marketing strategy is the seemingly minimal costs involved. This can be deceptive, as to really engage with your consumer base will take time (either yours or someone else’s), and paid advertising or promoted posts may also be an important part of your approach.

It is not as easy as creating a profile and then forgetting about it. There are so many messages, images, and videos competing for attention that you really need to focus on interesting, valuable and regular content. Unlike more traditional advertising methods, consistent calls to action and obvious selling tactics will not be as effective. Brands should be focusing on building a community of followers, identifying the interests of their target market, and providing content that will appeal, even if unrelated to the core business activity. Social media also provides the opportunity to show the personality and culture of your business and its people. Consumers respond to behind-the-scenes insight, and love to feel like they are getting to know the people behind the brand.

For many business owners, or marketing professionals, social media strategy can be daunting and time consuming. Have a chat to us at Gloo about how we can help steer you in the right direction. Whether it be coming in for one of our social media workshops, where we can give you the direction, advice and tools to take your social media forward, or whether you choose to outsource the management and content creation to Gloo, call us on 03 6231 3723 or email chontelle@glooadvertising.com.au for more information.