Hopkins Dental came to us looking to refresh their position in the marketplace, and wanting to rebrand from a logo that was looking dated. The creative brief was for a bold and contemporary brand identity that would lift their reputation and get them noticed.
As a family dental practice, Hopkins Dental (originally Hopkins Street Dental) wanted to appeal to a broad audience and create an inviting feel. Another goal was to maximise the busy street frontage location with some key signage to attract attention of passing traffic.
After creating a modern logo and visual identity with a strong impact, brand awareness has been increased with a campaign involving bus backs, billboards and social media. Hopkins Dental have reported an increase in enquiries from new patients immediately following the roll out of the new brand.