Smith's Pies come from humble beginnings, baking home-style pies since 1983. They supply a wide range of classic and specialty pies to stores around Tasmania and beyond, as well as direct to the public through thier Pie Yard in Cambridge and Food Truck.

We were delighted (and all of a sudden very hungry) when Kristian and Sarah, the new owners came to us for a re-brand. Light-hearted, fun and enticing, Smith's Pies identity embodies a playful approach to branding with a cute brand mascot, 'lil Smithy', providing another distinctive layer to the identity system.