Gloo started working with Technolab to update their website, particularly to enable enhanced ecommerce capabilities and to strengthen their market presence. One of their goals was to demonstrate the ease of working with this local Tasmanian business, as opposed to using their competitors, many of which are interstate or even overseas.
We completely redesigned and developed the website to include the updated ecommerce capabilities and introduce a comprehensive resource library. As part of this design, we used bold colours to differentiate their three core business areas; aquaculture, filtration, and power. Understanding that Technolab offer a range of technical solutions, we wanted to help them show that technical doesn’t have to mean content that’s difficult to absorb.
Technolab shared that,