A Tasmanian cultural institution celebrates its 75th year.
The Tasmanian Symphony Orchestra is celebrating a milestone year in 2023 with its 75th anniversary. After disruption due to the COVID-19 pandemic, the TSO looked forward to returning to its tradition of releasing a complete annual program at the state of the year. The focus is on the audience’s experience and the memorable experience of sitting before a live orchestra.
The 2023 brochure, which has a textured embossed cover, served as the centrepiece of the 75th season. After a colourful brochure for 2022, we established a clean and minimal look, letting the imagery shine through, with a supporting palette of jewel tones for this celebration year. The branding has been used in various applications, including social media, digital and press advertising, and billboards.
"Gloo took our brief for a clean and modern brochure and brand for our 75th-anniversary year and nailed it.
The brochure is stylish and striking while still letting the music that's on offer for 2023 shine through. Our subscribers loved the clean look and layout for readability. The feel of the stock and embossed cover also provided a tactile treat."
Frances Darcey
Marketing and Communications Executive,
Tasmanian Symphony Orchestra
